At every game, thousands of fans display their team's colours. While some opt for a small flag painted on the cheek, others go for something more eye-catching.
Many use small packs of transfers or face paints - on sale everywhere in Germany's black, red and gold - with varying results.
But for body artist Anja Purkel, the tournament is preparation for her own 'World Cup' - the World Body-painting Championships in Austria next month.
At the contest in Seeboden, some 180 artists from 40 nations will compete with brush, sponge and airbrush to create the best designs in front of an audience of 25,000.
In the meantime, scores of fans every day are having their faces, arms and torsos decorated with Anja's handiwork.